Sophie Astin

I spend most of my working week writing for businesses - thought leadership, case studies, social posts - language carefully chosen to persuade, perform and convert. My other role, as a Life Stories writer couldn't be more different - yet the skills are the same: asking the right questions and having an instinct for which details matter.

As the conversation around AI vs human-created copy rumbles on, it seems content writers increasingly feel the need to justify their craft. And when AI is lightning-fast and free - that defence is getting harder. Here’s how I see it.

Why is it that when I tell people what I do for a job, I find myself having to follow it up with this explanation....