I spend most of my working week writing for businesses - thought leadership, case studies, social posts - language carefully chosen to persuade, perform and convert. My other role, as a Life Stories writer couldn't be more different - yet the skills are the same: asking the right questions and having an instinct for which details matter.

As the conversation around AI vs human-created copy gathers more dust, content writers still feel the need to justify their craft. And when it takes longer and is more expensive, that defence is getting harder.

Why is it that when I tell people what I do for a job, I find myself having to follow it up with this explanation....