I spend most of my working week writing for businesses - thought leadership, case studies, social posts - language carefully chosen to persuade, perform and convert.
My other role, as a Life Stories writer couldn't be more different - yet the skills are the same: asking the right questions and having an instinct for which details matter.
As the conversation around AI vs human-created copy rumbles on, it seems content writers increasingly feel the need to justify their craft. And when AI is lightning-fast and free - that defence is getting harder.
Here’s how I see it.
